ABSTRACT
Since the spread of COVID 19 from the outbreak to pandemic. It is affecting all walks of life, and all kinds of business globally. This academic article reviewed the most sensitive industry which is the air transportation based on contingency theory. This article spotlights on anterior, amid, and after the pandemicpalliative in Thailand. The purpose is to propose the idea of the aviation industry alteration to survive and striving to achievement its goals based on academic view. However, there might not be a single best way to accomplish in the strong competition market in which the new normal life of people involved, specifically social-distancing. The only unique different strategy, and the competence resources still accounted as the most important to be competitive advantages. © Published under licence by IOP Publishing Ltd.